Geoff Ramsey
CEO, Co-founder, eMarketer
http://www.emarketer.com

Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.

Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.

Jeremy Gutsche
Founder of Trendhunter.com
http://www.trendhunter.com

TrendHunter.com is the most influential trend-spotting Web site in the world. Its founder, Jeremy Gutsche, relentlessly tracks "and finds" The Next Big Thing, that valuable but elusive commodity, for over a million viewers a month. It's no wonder MTV places him at "the forefront of cool."

A creative individual fueled by curiosity and innovation, Jeremy Gutsche has grown Trendhunter.com into the world's largest and most-trusted trend spotting community. The site showcases a What's-Next selection from business and marketing, art and design, fashion, technology, sex, and many other categories. For his impeccable track record, and his expertise on consumer and marketing innovation, Gutsche is sought out by the world's leading companies to speak about cool-hunting, innovation and, of course, The Next Big Thing. He also appears frequently in the media, and has been interviewed by MTV, The New York Times, and The BBC.

Gutsche travels the globe and is also the Director of Upmarket, Capital One Canada's largest acquisition business. Also at Capital One, he leads the company's Competitive Strategy and Innovation imperative. Over the last few years there, his development of an innovation pipeline has led his team to launch several market leading products and expand into new channels that have tripled monthly bookings. Gutsche is a former Management Consultant for the Monitor Group, where he advised government and Fortune 50 clients on top level strategy and the assessment of new ventures. He holds an MBA from Queen's, is a Chartered Financial Analyst (CFA), and studied innovation at the Stanford Graduate School of Business.

Andrea Burke
President, Burke Communications, Inc.

Preferring to be called by her nickname "Action Girl", Andrea has earned a reputation for bringing fresh, strategic and compelling solutions to the Delta Chelsea Hotel and an ever growing group of attraction, entertainment and shopping destinations in Toronto.

Andrea began working in the Canadian tourism industry in 2005 and is credited with creating a new and highly successful model for cooperative tourism marketing. In addition to serving as Executive Producer of the original seasonal television show Entertainment Toronto, Andrea has developed cost effective strategies for production and fulfillment of original content for on-line and off-line platforms.

A 25 year veteran in the marketing industry, Andrea has worked inside of some of the most recognized names in major media. In 1999, after launching a revamped business model for CBS/Viacom post deregulation, Andrea founded Burke Communications, a full service marketing solutions firm dedicated to turning insight into action on behalf of partner clients.

Jim Brody
International Sales Manager, TripAdvisor, Inc.
http://www.tripadvisor.com

Jim Brody heads up destination marketing outreach efforts for TripAdvisor. Jim joined the company in 2005, bringing with him fifteen years experience working with DMOs in the broadcast and internet arenas, and over twenty years experience in media as a whole. Jim developed the DMO program for TripAdvisor, and has grown their DMO team from one to six people, working with hundreds of organizations from all over the world, ranging from small towns to whole countriesw. He specializes in helping his clients navigate the social media terrain and effectively utilize both TripAdvisor and other Web 2.0 sites to market themselves. He holds a bachelor's degree from the University of Pennsylvania.

Ken Gruber
Director of Marketing, Delta Chelsea Hotel
http://www.deltachelsea.com

Ken is Director of Marketing for Canada's largest hotel, the Delta Chelsea in Downtown Toronto, and is a two-time winner of Delta Hotel's National Marketing Award. Previously, he was Director of Advertising and Promotions for Tourism Toronto, as well as an account executive at two leading advertising agencies. In all of these roles, he has had the opportunity to partner with some of the world's finest attractions, events and theatre companies.

Ken is past Chair of the North America Committee of OTMPC, and currently sits on the Board of the Downtown Yonge Business Improvement Area. He also teaches marketing at the University of Toronto.

Ken holds a BA from Columbia University and a Master's Degree from Cornell University.

An immigrant to Canada from the U.S. , Ken is passionate about his adopted country/city and is anxious to tell the world about everything they have to offer!

Stephen Joyce
President, Sentias Software Corp
http://www.sentias.com

Stephen A. Joyce has been working as a travel & tourism technology consultant since 1995. In 2005 Stephen and his company, Sentias Software Corp., began development on Rezgo.com, a next generation Web 2.0 tour and activity booking engine for tour and activity providers.

Stephen is also very active in fostering tourism technology and is the founding President of the North American Chapter of the International Federation for IT and Travel & Tourism (IFITT North America). He is the publisher of the Tips from the T-List books, a series of ground-breaking books that bring together travel industry bloggers from around the World. The success of the book has resulted in workshops and speaking engagements on Social media & User generated content around the World.

In addition to his tourism initiatives, Stephen is also Chairman of the Board of Directors of the North Vancouver Chamber of Commerce, Chair of the Website Subcommittee for Vancouver's NorthShore Tourism Association, Executive with the Canadian E-Tourism Council, and formerly on the Board of Directors of the Pacific Club and the COHO Society of the North Shore. In his free time, he teaches leadership and aviation to air cadets at the 525 Squadron in West Vancouver.

Stephen is a graduate of Capilano University, is a certified Commercial Pilot, and holds a certificate in IT Management.

Stephen is married and has two beautiful daughters.

Steve Sorge
CEO, Mobile Fringe
http://www.mobilefringe.com

Steve's passion for the mobile space is built on his love for innovative and new ways to reach the consumer. The market is changing fast and the mobile device is turning into the preferred way for people to consume content. As Smartphones and apps proliferate, making sure your audience can find you is going to be key! Mobile Fringe's approach looks to break down the mystery of mobile marketing and provide our clients a clear road map that fits for today and the future. Leveraging our mobile platforms we make it effortless for clients to go to the market fast with their own compelling app.

As a serial entrepreneur, when not looking for a business of his own to start, Steve consults and advises early stage companies. Recently, Steve has worked with various technology, internet, and travel companies focusing on online marketing, business development, strategic planning and funding.

Prior to Mobile Fringe Steve co-founded Simply Audiobooks, worked with Rogers, and Andersen. Steve is a graduate of the Canadian Institute of Chartered Accountants. He received his degree from the Richard Ivey School of Business in 1995.

Patricia Brusha
E-Analyst & Co-Founder, A Couple of Chicks
www.acoupleofchicks.com

Patricia Brusha is the co-chair and co-founder of Online Revealed Canada - the Canadian Tourism e-Marketing Conference produced in association with Yahoo! Canada and www.acoupleofchicks.com - an Internet Marketing Company focused on travel and tourism. She has spent 26 years working in the Hospitality Industry in the United States and Canada in the fields of Sales, Hotel Marketing, Internet Distribution and Revenue Management. Together, the "Chicks" have published over 30 articles, launched chicksaway - a new social media portal for women who travel.

The Chicks have worked with such notable brands as Marriott International and Fairmont Hotels and Resorts, to develop innovative online marketing strategies, and their popular e-marketing workshops have also lead to the upcoming book focused on the "Chicks" non-intimidating approach to marketing online to be launched Spring 2008. Patricia is a Google Certified Professional and a Yahoo Search Ambassador. She has also been on numerous industry panels including; the Distribution Summit in Chicago www.eyefortravel.com , and the Search Engine Strategy Conference in Toronto, www.searchenginewatch.com., and is a regular speaker at leading industry events such as the Travel Alberta Annual Conference, and the Hotel Association of Canada's Annual Conference.

Edward Perry
Senior Director of E-Commerce, WorldHotels
www.worldhotels.com

With over 20 years of industry exposure, Edward Perry has been with WORLDHOTELS for over eight years. During his tenure at WORLDHOTELS, he began in the corporate sales division, managing sales for the Northeastern USA. His most current appointment is as Senior Director of E-Commerce. In this position, Edward manages strategic alliances in the Americas and Asia between online booking and technology partners and WORLDHOTELS' portfolio of close to 500 properties worldwide.

Prior to his work at WORLDHOTELS, Edward took on a variety of industry positions in sales and marketing at various hotel levels, including in the area of corporate housing. His most recent position prior to WORLDHOTELS was the role as travel manager for Macy's West in San Francisco where he oversaw an air budget of ten million as well as the company's corporate credit card, hotel, car and calling card programs. He was instrumental in the roll-out of Macy's West's first online travel booking engine.

Edward has a Bachelor of Arts in International Relations and German from Schiller International University in Heidelberg, Germany and a MBA in Global Business Management from the University of Phoenix. He currently sits on the Board of HEDNA and is a Destination Educational Leader for Online Revealed and Co-Chair of Online Revealed Caribbean.

Alicia Whalen
Co-Founder, A Couple of Chicks
www.acoupleofchicks.com

Alicia Whalen is the co-founder of www.acoupleofchicks.com and www.onlinerevealed.com - recognized as the prominent hospitality and travel Internet marketing strategy consultancy firm in Canada and beyond. She has also developed a successful online tourism marketing Blog; www.ideahatching.com and continues to educate about search engine optimization and Online Marketing best practices with the "Chicks" popular e-Marketing workshops and speaking engagements, which include; Quebec Tourism Annual Conference, the Student Youth and Travel Association Conference, and the Travel Media Association of Canada Conference.

Alicia has worked to develop online marketing strategies for such notable companies as Marriott International, Nova Scotia Tourism, Niagara Falls Tourism and Fairmont Hotels and Resorts. Together, the "Chicks" have published over 30 articles on search marketing best practices and their first Online Marketing Guide.

David Alston
VP Marketing & Community, Radian6
www.radian6.com

David is Vice President of Marketing & Community at social media monitoring solution company, Radian6. David's focus at Radian6 is building the firm's brand internationally through the use of social media monitoring, outreach and engagement. David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as a guide to how brands should be listening to consumer generated media online. As one of Twitter's most followed CMO's, David takes his interactive style of marketing to every speaking engagement - listening, learning and engaging with the audience. You can follow David on Twitter at @davidalston David blogs at TweetPR.

Savior A. Joseph
Director of Digital Marketing, Colour
www.colour.ca

Once a legendary university varsity basketball player, now a leading digital strategist, perhaps the real reason Savior is so passionate about online marketing is that it's a team game and the ball is in constant motion. Always striving to up his game, Savior loves the challenges of keeping on top of the latest developments in the online world. Such commitment has lead to many successes as Director of Digital Marketing for Halifax based marketing agency Colour. He's overseen the development of innovative communications strategies for a variety of large clients, including the Nova Scotia Department of Tourism, Culture and Heritage. His work has helped make Nova Scotia Tourism an industry leader in the online space.

Savior's strategic thinking has lead to numerous speaking engagements on digital strategy and social media for organizations like the Sobey School of Business MBA program, the Dalhousie University School of Business Administration, Acadia University the Atlantic Internet Marketing Conference and as well as for a variety of other public and private sector organizations.

Savior has worked all over the world, with unique organizations such as the United Nations High Commissioner for Refugees and Right to Play. He has degree in Business Administration and Basketball from Acadia University.

Lesley Braby
Experiences Specialist/ Spécialiste, Expériences de la marquee, Canadian Tourism Commission / Commission canadienne du tourisme
www.corporate.canada.travel

Lesley Braby joined the CTC in 2007, bringing over 15 years of marketing and sales experience in a broad range of tourism sectors including airlines, cruise, receptive, travel agency, and tour operator. As a member of the CTC's Brand Experiences unit, she is responsible for gathering and distributing the unique Canadian travel experiences that bring Canada's tourism brand to life. Lesley has spent the last six months working on the CTC's first national social media content creation initiative - a collaborative project that brought all of the provinces and territories together with the CTC to create over 350 social media videos that showcase Canada's diverse travel experiences.

Scott Wilson
President, RankHigher.ca
www.rankhigher.ca

Scott Wilson is the President of RankHigher.ca, which helps companies like Bayer, Siemens, Pepsi and Heart and Stroke Foundation with internet marketing and digital video productions.

Rankhigher.ca grew out of his other business, eMotion Picture Studios which pioneered video streaming technologies to let companies market better on the internet. In 2004, Scott and his staff - with the help of scientific research grants from Ottawa started looking in to what really determines a company's search engine ranking. Rankhigher.ca was born. By recommending tactics proven effective by scientific experiment Rank Higher is able to help businesses grow by promoting webpages to the top of Google for the products you sell and the services you offer.

Scott recently held his seminar SEO for the CEO at the PROFIT 100 and PROFIT HOT 50 awards where he filled the rooms. Ian McElgunn, senior editor of PROFIT asked Scott to speak at every PROFIT event this year.

Jason van Bruggen
President, Executive Producer, Asymetric Media Ltd.
www.asymetric.ca

Jason founded Asymetric in 2009 to service a growing number of brands and agencies with complex multi-channel content needs. He has worked on campaigns for numerous brands and not-for-profits. Jason spent the last 8 months creating an integrated video and photography campaign for the Canadian Tourism Commission, as well as all of Canada's Provincial and Territorial Tourism bodies.

Jason's background, which spans production and strategic solution design, has positioned him well to service the increasingly complex, responsive and fluid needs of brands and marketers in the digital age. Jason was a strategic consultant to clients operating in hostile and austere environments such as Iraq and Afghanistan. Careful planning, as well as rapid response times, were the difference between operational success and failure. He also produced multi-national campaigns for leading brands such as Nike, Vodafone, Audi, Land Rover, Mercedes-Benz, Anheuser-Busch, Peugeot, Toyota, Microsoft, Miller Brewing Co. and CBS ("The Amazing Race"). His work and passion for exploration has taken him to over 100 countries.

Jamie Clement
Director of E-Commerce, TravelCLICK
www.travelclick.net

Jamie Clement, began his career in telecommunications sales, working for a major Canadian telecommunications manufacturer and then several telecom re-sellers. He transitioned to the hospitality and e-commerce arena by joining VFM Leonardo in 2003 as their Director of Client Services. In 2005, he was promoted to Director of Channel Management, tasked with developing and growing VFM's indirect sales channels. In 2006, he joined TravelCLICK to launch the newly created Viz-It product which was a private labeled version of VFM Leonardo's production & Distribution Services. He was directly responsible for the sales and marketing of Viz-It to the TravelCLICK customer base. Another promotion in 2008 lead to Jamie's current position as Director of E-Commerce, Internet Marketing Solutions focusing on TravelCLICK's entire portfolio of Internet Marketing Solutions including Website Design, Search Engine Marketing, & CRM.

Born and raised in Ottawa Ontario, Jamie currently resides in Toronto Ontario.

Richard Munro
Senior Web Developer, RadonicRodgers
www.radonicrodgers.com

Richard is a Communications Web Development specialist who enjoys teaching Interactive Media for the School of Media Studies & Information Technology at Humber College and has also instructed courses for the Directors Guild of Canada. Richard thrives at architecting Content Management Systems (CMS) for clients that are both logical and extremely straightforward to use. Richard has a B. Com. (Information Systems) from Rhodes University in South Africa as well as a postgraduate certificate in Internet Management from Humber College.

Eduardo Mandri
Managing Partner, TravelAlerts.ca
www.travelalerts.ca

Eduardo Mandri is the co-founder of TravelAlerts.ca, a weekly email publication that alerts over 700,000 Canadians of outstanding travel deals. By publishing 7 regional newsletters, Travelalerts.ca is able to geo-target its email communications, thereby providing Canadians with a variety of personalized travel deals to choose from.

Prior to launching Travelalerts.ca in 2004, Eduardo spent 10 years launching Internet start-ups and working in the online travel industry. As an early web entrepreneur in 1999, he founded and developed U-Swap, an online book exchange service that grew into Canada's leading website for students. He has also worked at Air Canada, where he served as e-Business Director and later as Director of Web Analytics and Content Management. Following his 5-year stint at Air Canada, Eduardo addressed the travel industry's need for cost-effective advertising channels by launching Travelalerts.ca.

Eduardo Mandri holds a Bachelor's Degree in Business, as well as an MBA from McGill University.

Tiffani Erickson
Online Marketing Strategist, Google, Inc.
www.google.com

For the past three years, Tiffani Erickson has worked on Google's advertising sales team as an Online Marketing Strategist, recently specializing in the Canadian market. She helps businesses solve their marketing challenges using multiple products within the Google Platform (Google, YouTube, Analytics and more) and helps them develop and implement integrated media campaigns. Along with implementation, educating clients on Google's products is a huge part of what Tiffani does to help each business maximize their return on investment.

Tiffani holds a BA in Advertising and Public Relations from Michigan State University.

Michal Lorenc
Head of Dedicated Client Services, Google Canada
www.google.ca

Mike's current responsibilities include building out and leading Google's sales and account management team servicing Canadian advertisers out of Ann Arbor, MI offices.

With Google since 2003, Mike worked on a number of strategic initiatives in the marketing/advertising sales capabilities in the US and Europe. Highlights of his Google career include establishment Google's regional office in Poland (now 250+ strong), working with all major travel companies (selling Cruises Online in '03!) , building out Google offices in Ann Arbor, MI and leading East/Midwest Retail team. He was also involved in Google's entry to Czech Republic, Hungary, Turkey, Greece and Egypt.

A 12 year Online Advertising veteran, Mike spent time at a Chicago Interactive Agency buying, planning and managing online deals; spent 4+ years at AOL Time Warner in various sales and strategy positions where he was responsible for integration of Time Warner properties in to AOL portfolio before moving to the West Coast and joining Google.

Mike graduated from Loyola University of Chicago where he majored in marketing and international business. He started his Media/Marketing career interning at Flint's Comcast Cablevision Regional Sales Office and working for the Flint Generals (minor league hockey).

Greg Hounslow
Advisor, Emerging Media, WestJet
www.westjet.com

Greg Hounslow is the Emerging Media Advisor for WestJet. In addition to managing the company's Facebook and Twitter pages he is involved with developing the short- and long-term strategies for social media at WestJet.

An avid follower of new technology and social media, Greg is also passionate about travel and tourism, photography, hockey and the great outdoors. He holds a degree in Tourism Management and has travelled to five continents. His work has taken him across Canada and the United States, and has landed him in several locations off the beaten track, such as Cuba, Alaska, Churchill and Mexico.

Emily Kimber
Communications Manager, Destination Halifax
www.destinationhalifax.com

As Communications Manager for Destination Halifax, Emily promotes Halifax as a year-round tourism destination through media opportunities, working with travel media and managing the DMO's online communications tools. She recently led the launch of Destination Halifax's social media strategy, and continues to learn about new ways to communicate through social media.

Prior to joining Destination Halifax, Emily worked in communications, marketing and public affairs in the non-profit sector. A Halifax native, Emily graduated from the University of King's College with a Journalism Degree, and also holds a Bachelor of Arts in English and Sociology from Mount Allison University. Before starting her Communications career, Emily worked for several years as a freelance writer and editor for publications including The Coast Weekly, The Halifax Daily News, CanadianLiving.com and Homemakers.com.

Tony Pollard
President, Hotel Association of Canada
www.hotelassociation.ca

Tony Pollard is President of the Hotel Association of Canada. He was born and raised in Montreal. He graduated from Concordia University with a Bachelor of Arts in Political Science and from Carleton University with a Masters in Philosophy, in Canadian Government and International Politics. He has 30 years of government relations experience having served earlier in his career as Special Assistant to the federal Minister of Transport and Senior Policy Advisor to the Secretary of State. Mr. Pollard has been with the Hotel Association of Canada since the establishment of its national office in Ottawa in 1991.

In addition to being the advocate and spokesperson for the Canadian hotel industry, Mr. Pollard has written various publications including "Canadian Hospitality for Chinese Guests" and "Green Key - An Overnight success Eleven Years in the Making." He is a frequent guest lecturer at many colleges and universities as well as a speaker at national and international conferences. He has appeared as a travel industry expert on CNN, Sky News, the BBC, NBC, ABC, Canada AM, BNN and CBC Newsworld.

Mr. Pollard has served as Vice-President of the International Hotel and Restaurant Association (IHRA) as well as a member of the Board of Directors of the IHRA, the University of Guelph, Humber College and the Canadian Tourism Human Resources Council. He is a founding member of the Government Relations Institute of Canada and was previously the volunteer President of the Heart and Stroke Foundation of Ontario. He served as an active member of many committees of the Canadian Tourism Commission.

Edward Radonic
Managing Partner, Director of Marketing, RadonicRodgers
www.radonicrodgers.com

Edward Radonic is the Managing Partner of RadonicRodgers Communications Inc. Edward, has led RadonicRodgers into the Travel Marketing Specialty, and was marketing leader for marketing programs and campaigns for various travel sectors such as Destinations, Attractions, Hotels & Resorts, Tour Operators, Travel Agents and Airlines. Some of these organizations include OMCA, WestJet Vacations, Globus Family of Brands, Tourism Ireland, Tourism Spain, Renaissance & Marriott Hotels & Resorts, Ensemble Travel and Thomas Cook Travel just to name a few. Edward is also a member of the SKAL International Club of Toronto for Travel Professionals. Edward and RadonicRodgers team collaborated with the WestJet team, and together launched the first WestJet Vacations Travel brochure.

Edwards career in the marketing industry started 20 years ago with a firm that he owned and subsequently sold prior to co-founding the RadonicRodgers partnership with Toronto Creative Director, Ross Rodgers. Presently, at the age of 38 he has earned accolades attributed to his entrepreneurship, founded 6 firms, navigated multiple mergers, acquisitions and sales of companies. He continues to be instrumental in RadonicRodgers achieving Canadas Top Marketing Firm status, which has won numerous marketing and creative awards and is one of Canadas fastest growing companies three years in a row (5 year growth at 961%).

Edward lends his keen entrepreneurial and marketing sense to help RadonicRodgers clients succeed. When clients come to us to market their product, service or destination, our goal is to achieve the highest possible Return on Investment (ROI) for our clients. We are continually developing unique and effective strategic marketing programs and then tweaking them, while monitoring and improving our own results year to year that result in increasingly higher and measurable ROI. Edward Radonic looks forward to addressing marketing challenges by developing new strategies to combat them.

Tom C. Wilson
Director of Recreation & Tourism, Municipality of Victoria County
www.tourismvc.com

Tom Wilson is a graduate of Dalhousie University with graduate work at University of North Texas. He has a Certificate in Leading Innovation from St. Mary's University, Certificate in Tourism Destination Management from George Washington University, as well Certificate of Community Economic Development from NSCC. He is currently the Director of Recreation & Tourism for the Municipality of Victoria County.

As Project Co-ordinator for Broadband Solutions for Rural Development, he led his team and partners, to making Victoria County the most connected rural county in North America in 2009. The municipality is now busy working on its Strategy to Expand Broadband Applications in Victoria County. In April of this year, Victoria County will be hosting Atlantic Canada's first social media conference, part of their 5 year strategy. Victoria County were winners of the Tourism Atlantic Technology Award in 2007.

Mr. Wilson is an avid hiker and chairman of the Hike the Highlands Festival in Cape Breton, a 10 day hiking festival with 24 guided hikes, an extensive evening program and distance award program. In 2009, he hiked the West Highland Way in Scotland, along with Ben Nevis, Great Britain's highest mountain, with his wife, Heather and nephew, Brad. He takes great pride in having a bucket list before retirement and experiencing new things each year. This fall, he will be hiking the Dingle Way, Croagh Patrick and Inis Mhor in Ireland.

Adena Harford
Content Editor, TripWolf.com
www.tripwolf.com

Adena is a content editor for tripwolf.com who works remotely out of her office in Vermont. She has been working for tripwolf since their founding in 2007 in New York City, and continues to work for them though they have relocated the offices to Vienna, Austria. tripwolf is a free online social travel guide which incorporates professional editorial content from partners like Footprint Books and Marco Polo travel guides with user generated additions. Adena creates the monthly tripwolf newsletter which reaches over 50,000 subscribers, and she is also the associate editor for the tripwolf blogs. Adena is involved with most of the online media marketing (including, twitter, of course!) for our American and Canadian markets.

Adena balances her digital life by teaching yoga and traveling anywhere from inside Vermont to Fiji and beyond!

Terri McCulloch
Manager, Bay of Fundy Tourism
www.bayoffundy.travel

Terri McCulloch manages Bay of Fundy Tourism: a partnership between Nova Scotia and New Brunswick that develops and promotes the Bay of Fundy as one of Canada's top nature tourism icons. Terri developed Bay of Fundy's social media mash-up with one essential purpose: to make better use of the organization's limited marketing budget. Bay of Fundy Tourism's social media activities are often recognized as Canadian best practices in for destinations; in particular its Twisitor's Centre (@bayoffundy) and Bay of Fundy Travel Show (BayOfFundy.tv). Most recently, Terri successfully used social media to promote the Bay of Fundy's candidacy in the global New7Wonders of Nature campaign. Bay of Fundy now represents Canada as one of 28 finalists in this worldwide contest. (#votefundy)

Mandy Gresh
Country Manager, Travelzoo
www.travelzoo.ca

Mandy Gresh has served as Country Manager for online travel deal publisher, Travelzoo since leading the company's expansion into Canada in March 2006. Gresh has been responsible for attaining over 1,000,000 active Canadian leisure travelers and has helped over 100 Canadian travel companies leverage Travelzoo.ca and the Travelzoo Top 20 to drive direct incremental bookings.

From 2004 to 2006 Gresh served as a producer at Travelzoo's headquarters in New York. Prior to that she worked in media relations for Fairmont Hotels & Resorts as well as Ruder Finn Public Relations, both based in New York. Gresh holds a B.A. in Mass Communications from the State University of New York College at Oswego. She's an avid traveller herself (only on a deal of course!) and is currently researching trips to Chile and Turkey.

Michael Innocentin
Director, Internet Marketing, Fairmont Raffles Hotels International
www.frhi.com

As Director, Internet Marketing at Fairmont Raffles Hotels International, Michael leads the team that manages the Fairmont brand across Internet channels.

His primary focus is related to increasing traffic to proprietary sites through SEO, SEM, affiliate marketing, display advertising and other tactics; however, site usability and design are also key areas of responsibility and were a focus for his team over the last year as they redesigned the website. In addition, the Internet Marketing team ensures that the hotels are leveraging online opportunities and develops programs and plans to help them achieve their individual property objectives. Lastly, as social media sites have matured and grown, leveraging Web 2.0 and the viral marketing opportunities they provide has become an integral component of the company's overall strategy. Most recently Michael's team has launched Everyonesanoriginal.com a proprietary online community site that allows guests to share their Fairmont stories. They are also key stakeholders in setting the company's Twitter and Facebook strategies.

Michael has over 5 years of hospitality experience focused in the online space and an additional 3 years experience in online retail. He holds an MBA from York University's Schulich School of Business and a Bachelor of Science from The University of Toronto. During his time with Fairmont Hotels and Resorts the team has won many awards for online marketing. Most recently they have been recognized as the World's Leading Hotel Brand Website at the World Travel Awards and they have also been recognized by HSMAI through the Adrian Awards for Fairmont.com's redesign and Search Engine Marketing Strategy.

Valyn Perini
Executive Director, OpenTravel Alliance
www.opentravel.org

Valyn Perini is an experienced travel professional with more than fifteen years in hospitality and travel operations, sales and marketing, systems, consulting, and software development. As executive director of the OpenTravel, Perini oversees the operations of the organization, including developing and executing strategies to reach the goal of standardizing electronic distribution of traveler information in the travel industry.

Her hotel career with InterContinental, Westin and Swissotel spanned sales, catering, operations and systems from the property to the international corporate office. As a hospitality technology consultant for PricewaterhouseCoopers, she worked for cruise lines, hotel companies, technology vendors and the federal government. As the director of product strategy for Newmarket International, a software development firm that creates applications for the hotel industry, she oversaw product management and new product development.

She has served the industry in several volunteer capacities, including three years on the HEDNA board of directors, and currently sits on the HITEC advisory council. Perini grew up in Atlanta, and has worked in New York, Zurich, Washington DC and Portsmouth NH. She currently lives in Boston.

Anne Bingham
Strategic Account Director, A Couple of Chicks e-Marketing
www.acoupleofchicks.com

Strategic Account Director Anne Bingham began working with A Couple of Chicks in January 2006 as a content writer and has since become an account manager working with DMOs and hotels such as Destination Halifax, Niagara Falls Tourism, and Marriott International. Anne's contributions to ACOC range from webinar development and social media strategy to content specialist for online PR, websites, and more. Prior to ACOC, Anne served as a public relations and marketing consultant for luxury resorts in Santa Fe, Texas, and Pennsylvania. She has also been a freelance writer for over 10 years, having written marketing materials for resorts throughout North America and served as a contributor to Christie's Great Estates for six years. Anne holds a Master's Degree in English Literature.

Stephanie Chiquette
Senior Account Manager, A Couple of Chicks e-Marketing
www.acoupleofchicks.com

Stephanie Chiquette is Senior Account Manager for ACOC e-Marketing where she develops and implements SEM/SEO strategies to aid in meeting the business goals of ACOC clients. Her experience reaches across a wide range of clients from Hotel Management Companies, Destination Management Organizations, Branded and Independent Hotels, as well as attractions. Prior to joining ACOC, Stephanie spent 16 years with Albert at Bay Suite Hotel and Best Western Victoria Park Suites in Ottawa, Ontario where she researched, planned and executed the online & offline sales & marketing strategy for both Ottawa hotels. She has also worked on various web projects including CTC Tourism Satellite account Conference and the Canadian Policy Research Institute. Stephanie holds a Bachelor of Science degree in Speech Communications & Public Relations.

Stephanie applies her knowledge gained over 20 years in sales & hospitality and continues to further her online marketing education by exploring web 2.0 technologies, mobile, social marketing and their impact on consumer behaviour and buying habits.

Martin Byrne
Owner, Krunch Digital

Martin has spent the last 15 years of his career building online brands and business for a wide variety of Canadian and international organizations. Initially working with some of Canada's first interactive agencies to build websites for TDbank, Bank of Montreal, BMW, Bank of New York, Deutchbank and many more, Martin moved on to managing online businesses leading operations such as The National Post Online, directing media sales operations for Canada's largest portal Sympatico/MSN, launching and managing Yahoo's Canadian search marketing practice and most recently launching the Canadian brand of iPropsect, the worlds largest and oldest search marketing firm.

Kristie Painting
National Director, Sales, Olive Media
www.olivemedia.ca

Kristie Painting is an Internet sales veteran. She joined Olive Media at its inception in 2006. Prior to that, she spent four years at Yahoo! Canada and a year at DoubleClick Canada in strategic sales. Before moving into the online world, she spent five years selling national and retail advertising for urban weeklies, including NOW Magazine.

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